Using various segmentation schemes, we are able to target various customer groups effectively. Under gender segmentation, the database is divided into male or female.
Both men and women have different interest in terms of shopping for various services or products such as apparel, cosmetics, perfumes, shoes etc. and even food habits.
To overcome this challenge, we have different marketing strategy for both men and women. A woman will not buy a product which is made for a man. Likewise, a man would not purchase a product which is made for a woman.